Get your news in front of local reporters, and give them everything they need to run it.
A new location, a big project, an anniversary, a community event: most small businesses have real news and nobody telling it. GatorByte writes the story, gets it to the right local reporters and outlets, and publishes it on your own website so it can be found long after any article runs. Coverage is never guaranteed, but a clear story sent to the right person gives it a real chance.
Who it is for
- Businesses opening, expanding, relaunching, or marking a milestone
- Owners with a community story: a fundraiser, a sponsorship, a local first
- Companies that want to be quoted as the local expert in their field
- Anyone who has been asked for a press kit and did not have one
What PR includes
- Story angles: finding the part of your news a reporter would care about
- Press releases written plainly and ready to publish
- A media list of local and trade outlets that fit the story
- Personal pitches to reporters and editors, with follow-up
- A press page and media kit on your website: facts, photos, logos, and contacts
- Announcements reused across your website, Google Business Profile, and social
How it works
Public relations, step by step.
01
Find the story
What is new, why it matters locally, and who it matters to.
02
Write it
A press release, a short pitch, and photos, approved by you before anything goes out.
03
Pitch it
Sent to the reporters and outlets that cover your kind of news, with follow-up.
04
Make it last
The story is published on your site and profiles, and any coverage is added to your press page.
Price
PR is quoted up front per announcement or as a short campaign. Coverage is never guaranteed: what you pay for is a well-told story, the materials to go with it, and outreach to the right people.
Questions
Public relations: common questions.
Can you guarantee press coverage?
No. Editors decide what they run, and anyone who guarantees coverage is usually selling paid placements. We give your story its best chance with a clear angle, a ready-to-run release, good photos, and pitches to the right people.
Is a press release still worth it?
Sent alone to a wire service, often not. Used as the base for personal pitches, a page on your website, and posts on your profiles, yes. A dated announcement on your own site also gives search engines and AI tools a source of facts about your business that they can cite.
What does a press page do for my business?
It gives reporters, event organizers, and partners one place to get your facts, logo, photos, and contact details. It also helps search engines and AI assistants describe your business accurately.
Which outlets do you pitch?
The ones that cover your kind of news: local papers and news sites, local TV and radio, community and parish publications, and trade outlets for your industry. The list is built for each story.
More answers on cost, timelines, and who we work with on the common questions page.
Public relations for businesses across the Northshore.
Serving Covington, Mandeville, Madisonville, Abita Springs, Slidell, Hammond, Metairie, and New Orleans. Office in Mandeville, meetings by appointment.